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Case Study

Driving secure coding engagement at Betfred

16 Sep 2026
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Driving secure coding engagement at Betfred

Betfred, one of the UK's largest independent bookmakers, wanted to build on its existing security discipline by empowering engineering teams to address security issues themselves. Operating in a strictly regulated industry, Betfred sought a secure coding training platform that combined hands-on labs with content engaging enough to drive adoption. This case study details how Betfred worked with SecureFlag to launch a training program backed by executive leadership, and how tournaments and team-based competition turned secure coding into something engineers actively wanted to take part in.